Perfect Game Expands RaceTrac Partnership to Deepen Youth Sports Engagement
Event summary
- Perfect Game names RaceTrac as the Official Convenience Store for its Georgia and Florida events.
- RaceTrac will deploy on-site signage at Perfect Game’s East Cobb Complex and host up to four annual activations at two major venues.
- RaceTrac will offer fuel discounts via its app for Perfect Game families attending select tournaments in March 2026.
- The partnership includes co-branded digital marketing across social media, email campaigns, and banner ads on PerfectGame.org.
The big picture
This expanded partnership reflects RaceTrac’s strategy to deepen its presence in high-traffic youth sports markets, leveraging Perfect Game’s platform to connect with families who travel frequently for tournaments. The deal underscores the growing intersection of convenience retail and youth sports, where brands seek to capture repeat business from engaged, mobile audiences. Perfect Game, as the largest youth baseball and softball platform, provides RaceTrac with direct access to a highly specific and active demographic.
What we're watching
- Brand Integration
- How RaceTrac’s on-site activations and digital marketing will drive engagement among Perfect Game’s highly targeted youth sports audience.
- Market Expansion
- Whether this partnership signals a broader trend of convenience retailers aligning with niche sports platforms to capture family travel spending.
- Execution Risk
- The pace at which RaceTrac can sustain meaningful interactions with Perfect Game families beyond promotional discounts.
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