Perfect Game Taps Baseball United Co-Founder as CMO to Drive Global Expansion — Perfect Game Incorporated (Perfect Game USA)

Event summary

Kash Shaikh, co-founder of Baseball United, appointed as Perfect Game's new Chief Marketing Officer and Head of International on April 23, 2026.
Shaikh brings over two decades of experience in global sports, media, and consumer industries.
He will oversee global marketing, brand strategy, partnerships, and international expansion for Perfect Game.
Shaikh previously built Baseball United from inception, reaching nearly 100 million viewers in its debut season.
Perfect Game produces nearly 10,000 events annually, with over 2,400 alumni playing in Major League Baseball.

The big picture

Perfect Game's appointment of Kash Shaikh underscores its strategic focus on global expansion and brand elevation. Shaikh's background in building Baseball United in a region with limited baseball infrastructure highlights his ability to grow sports ecosystems from the ground up. This move comes as youth sports platforms increasingly look to international markets for growth, with Perfect Game already dominating the U.S. landscape with nearly 10,000 events annually and a strong track record of producing MLB talent.

What we're watching

Global Market Penetration: How Shaikh's experience in building Baseball United will translate to Perfect Game's international expansion efforts.
Brand Elevation: Whether Shaikh can leverage his marketing expertise to enhance Perfect Game's brand and deepen connections with athletes and families worldwide.
Execution Risk: The pace at which Perfect Game can scale its operations and maintain its competitive edge in the youth baseball and softball market.