QWEEN and Perfect Corp. Launch Hyper-Realistic 3D Jewellery Virtual Try-On for Indian Market — Perfect Corp.

Event summary

Perfect Corp. partners with QWEEN to launch 3D Virtual Try-On for jewellery, enabling up to 2,300 SKUs with hyper-realistic AR technology.
QWEEN's self-service 3D Authoring Tool allows for efficient upload and transformation of product assets into AR-ready experiences.
The technology uses Physically Based Rendering (PBR) to recreate material textures, reflections, and natural movement for accurate representation.
QWEEN offers 100% natural diamonds, gemstones, and 7 Colours of Gold across 16+ collections and 3,000+ SKUs.

The big picture

The partnership between Perfect Corp. and QWEEN underscores the growing importance of AR technology in the luxury jewellery sector, particularly in high-consideration purchases where scale, proportion, and material finish are critical. This move aligns with broader industry trends towards digital transformation and experiential retail, aiming to bridge the gap between online discovery and in-store confidence. The collaboration also highlights the strategic shift towards self-service digital merchandising tools that enable brands to maintain control and speed in their digital offerings.

What we're watching

Technology Adoption: How quickly QWEEN can scale the Virtual Try-On experience across its expanding assortment of 3,000+ SKUs.
Market Response: Whether the hyper-realistic AR try-on will drive higher conversion rates and customer confidence in online jewellery purchases.
Competitive Dynamics: The pace at which other luxury jewellery brands in India adopt similar AR technologies to enhance their digital shopping experiences.