PepsiCo Gathers 140+ Global Farmers to Boost Potato Farming Efficiency
Event summary
- PepsiCo hosted its 2026 Global Agro University in Hannover, Germany, bringing together 140+ growers, suppliers, and agronomists from 35+ countries.
- The event focused on improving potato yield, quality, and efficiency through expert-led lectures and hands-on field demonstrations.
- Case studies highlighted initiatives like water-efficient irrigation in China, mechanization adoption in Thailand, and supply optimization in India.
- PepsiCo also supports regional Agro University programs, such as a recent event in Latin America with 250 participants.
The big picture
PepsiCo's Global Agro University underscores the company's strategic focus on agricultural capability-building, aiming to enhance productivity and resilience across its supply chain. With approximately 300,000 farmers in its network, the event reflects broader industry trends toward sustainable agriculture and digital transformation in farming practices. The initiative aligns with PepsiCo's pep+ strategy, which centers sustainability and operational efficiency.
What we're watching
- Global Knowledge Sharing
- The pace at which PepsiCo can adapt and scale best practices across its global farming network.
- Technological Adoption
- How the integration of digital agriculture and precision farming tools will impact productivity.
- Supply Chain Resilience
- Whether the strengthened capabilities will lead to more resilient farming systems in the long term.