PepsiCo's Quaker Launches Ready-to-Drink Oat Shake Targeting On-the-Go Nutrition
Event summary
- Quaker, a PepsiCo brand, launched Quaker Oat Shake & Go on July 7, 2026, offering a drinkable oat shake with 15 grams of protein and 16 grams of whole grain oats per serving.
- The product is available in two flavors: Strawberry & Banana and Cinnamon Vanilla, and can be prepared by adding milk or water, shaking, and drinking immediately.
- Quaker Oat Shake & Go is positioned to meet the growing demand for convenient, functional nutrition, with 65% of Americans preparing morning meals in under five minutes.
- The product will be available nationwide at major U.S. retailers starting in July 2026.
The big picture
PepsiCo's launch of Quaker Oat Shake & Go aligns with broader industry trends toward convenient, functional nutrition. The product targets the growing segment of consumers who prioritize quick preparation and high nutritional value in their daily routines. This move reflects PepsiCo's strategy to leverage its iconic brands to lead category transformation by integrating functional ingredients into everyday food and beverages.
What we're watching
- Market Penetration
- How Quaker Oat Shake & Go will perform against established competitors in the ready-to-drink nutrition category.
- Consumer Adoption
- Whether the product can attract health-conscious consumers seeking convenient, high-protein options.
- Product Expansion
- The pace at which PepsiCo will introduce additional flavors or variations of the Quaker Oat Shake & Go.