PepsiCo and National Geographic Society Allocate $XX Million to Regenerative Agriculture Research
Event summary
- PepsiCo and National Geographic Society awarded five grants for on-farm regenerative agriculture research across four countries.
- Research focuses on critical food crops in climate-stressed regions, including wheat, maize, potato, soy, and coffee.
- PepsiCo aims to expand regenerative practices across 10 million acres by 2030 as part of its pep+ sustainability strategy.
- Projects include AI-powered farmer apps, microbial evidence for intercropping, and rewilding prairies in key agricultural regions.
- An interactive data visualization tool will be released later in 2026 to support the initiative.
The big picture
PepsiCo's collaboration with the National Geographic Society underscores the growing emphasis on regenerative agriculture as a critical component of climate resilience and sustainable food systems. The initiative aligns with broader industry trends toward science-backed farming practices and the integration of technology to enhance agricultural productivity and sustainability. With nearly $94 billion in net revenue in 2025, PepsiCo's commitment to expanding regenerative practices across 10 million acres by 2030 represents a significant strategic shift in its sustainability efforts.
What we're watching
- Scalability Challenges
- Whether PepsiCo can effectively scale regenerative practices across 10 million acres by 2030, given the diverse crop systems and regional climate stresses.
- Farmer Adoption
- The pace at which farmers will adopt science-backed regenerative practices, particularly in climate-stressed regions.
- Impact Measurement
- How the interactive data visualization tool will influence stakeholder engagement and the broader adoption of regenerative agriculture.