Pega Overhauls AI Pricing Model to Slash Token Costs for Enterprises
Event summary
- Pega announced a new architecture that eliminates per-token pricing for AI agentic workflows in Pega Infinity 26.
- The company shifts AI reasoning to design time, reducing runtime costs and improving outcome consistency.
- Pega introduced an AI Token Cost Calculator showing potential savings of 20x for clients.
- Pega Infinity 26 will be available in Q3 2026 with a flat pricing model per completed case.
The big picture
Pega's move addresses growing enterprise frustration with escalating AI token costs and unreliable outcomes. As LLM providers shift to token-metered pricing, Pega's architecture offers a more predictable and cost-effective alternative for mission-critical workflows. This shift could accelerate adoption in regulated industries where consistency and cost control are paramount.
What we're watching
- Cost Efficiency
- How Pega's design-time AI reasoning will affect enterprise adoption rates and competitive positioning.
- Market Response
- Whether other enterprise AI providers will follow Pega's lead in shifting from token-based to outcomes-based pricing.
- Regulatory Compliance
- The pace at which regulated industries adopt Pega's architecture for consistent, predictable AI outcomes.
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