Pearson Data Shows AI-Powered Practice Boosts Student Proficiency by 90%

Event summary

  • Pearson's AI-powered adaptive practice questions helped students achieve 90% higher proficiency compared to traditional static practice.
  • Students using adaptive practice with goal-setting were 60% more likely to reach proficiency.
  • The study analyzed over 62,000 higher education students using Pearson Study Prep during Fall 2025.
  • Pearson's AI tools are backed by learning science and vetted by subject matter experts.
  • Over 80% of Pearson's products are now digital or digitally enabled.

The big picture

Pearson's findings underscore the growing role of AI in personalized learning, aligning with broader industry trends toward adaptive education technologies. The data supports the strategic shift toward digital learning tools, which now comprise over 80% of Pearson's product offerings. This positions Pearson at the forefront of the AI-driven education transformation, potentially setting a new benchmark for learning outcomes in higher education.

What we're watching

Adoption Pace
How quickly higher education institutions will integrate AI-powered adaptive learning tools into standard curricula.
Competitive Response
Whether competitors will accelerate their own AI-driven educational tools to match Pearson's findings.
Scalability
The pace at which Pearson can scale its AI tools across different educational levels and subjects.