Temu and Italian Regulator Team Up to Curb Online Counterfeit…

Event summary

Temu and Italy's ICQRF signed a Memorandum of Understanding (MoU) on October 5, 2026, to strengthen the protection of Geographical Indications (GIs) on Temu's marketplace.
The agreement emphasizes prevention, seller guidance, and information exchange to combat unfair commercial practices.
ICQRF, part of Italy's Ministry of Agriculture, is the competent authority for official controls on agri-food and wine products.
Temu introduced a dedicated GI category within its global Brand Registry to streamline the reporting of potentially infringing listings.

The big picture

This partnership underscores the growing importance of protecting Geographical Indications in the digital age, particularly for high-value agri-food products. As e-commerce platforms expand globally, regulatory cooperation becomes crucial to maintain product authenticity and prevent unfair competition. Temu's proactive stance on intellectual property protection aligns with broader industry trends toward stricter governance in online marketplaces.

What we're watching

Regulatory Alignment: How Temu's collaboration with ICQRF will affect its approach to intellectual property protection in other markets.
Marketplace Governance: Whether the dedicated GI category will reduce counterfeit listings and enhance trust among buyers and sellers.
Execution Risk: The pace at which Temu can implement and scale the new measures across its global marketplace.