Paytronix Report: Geofencing Drives 67% Incremental Revenue for C-Stores
Event summary
- Paytronix's 2026 C-Store Online Ordering Insights Mini Report reveals 67% of geofenced food purchases are incremental revenue.
- Geofencing strategies increased average basket size by 23% and visit frequency by 31% among app users.
- EV charging customers generate 340% higher in-store revenue per visit compared to traditional fuel customers.
- Retail media partnerships generate $0.15–$0.35 per customer visit, adding 5–8% incremental revenue.
The big picture
Paytronix's findings highlight how digital engagement tools are reshaping convenience retail economics. The report underscores the strategic importance of geofencing, EV charging, and retail media in driving incremental revenue and customer loyalty. As the industry evolves, operators who leverage these technologies will likely gain a competitive edge in a rapidly changing market landscape.
What we're watching
- Geofencing Adoption
- The pace at which convenience stores will adopt geofencing technology to drive incremental revenue.
- EV Charging Integration
- How EV charging infrastructure will impact in-store revenue and customer engagement strategies.
- Retail Media Growth
- Whether retail media partnerships can sustain high click-through rates and incremental revenue.