Venmo Expands NIL Partnerships with Focus on Women’s Sports, Launches Money Moves Initiative — PayPal Holdings, Inc.

Event summary

Venmo announced its 2026-2027 NIL partner roster of nine student-athletes, seven of whom compete in women’s sports.
Launched Money Moves initiative, allowing athletes to receive NIL earnings via Venmo and pay it forward to their communities.
Money Moves content will be featured on Venmo’s Instagram and TikTok throughout the 2026-2027 school year.
Venmo’s research shows 68% of college students use digital payment splitting to manage shared expenses.

The big picture

Venmo’s expansion of NIL partnerships and the launch of Money Moves reflect broader trends in digital payments and sports sponsorship, particularly the growing influence of women’s sports. The initiative aligns with Venmo’s strategy to deepen engagement with younger demographics, leveraging social media and community-driven financial behaviors. With 68% of college students using digital payment splitting, Venmo is positioning itself as a central platform for managing shared expenses and fostering social connections.

What we're watching

Market Expansion: Whether Venmo can sustain its focus on women’s sports to capitalize on growing fandoms and NIL opportunities.
User Engagement: The pace at which Money Moves content drives Venmo’s social media engagement and app usage among college students.
Competitive Positioning: How Venmo’s NIL partnerships differentiate it from competitors like Cash App and Zelle in the fintech space.