Paralyzed Veterans of America Launches Year-Long Campaign to Expand Disability Advocacy Reach — Paralyzed Veterans of America

Event summary

Paralyzed Veterans of America (PVA) launched the 'ONE of ONE' campaign on September 1, 2026, to highlight its impact on specialized care, advocacy, and accessibility for disabled veterans and the broader disability community.
The year-long initiative includes 53 weeks of storytelling, book releases, program launches, and public-facing brand activations, culminating in a gala on September 9, 2027.
PVA will host key events such as the Access to the Skies Summit on October 1, 2026, and the National Veterans Wheelchair Games from July 14-19, 2027.
The campaign aims to deepen public awareness of PVA's role in advancing disability rights and barrier-free design, leveraging its unique access to all 25 VA SCI/D centers.

The big picture

PVA's 'ONE of ONE' campaign underscores its dual mission of supporting veterans with spinal cord injuries and advancing the rights of all people with disabilities. The initiative comes at a time when disability advocacy is gaining traction, driven by broader societal shifts towards inclusivity and accessibility. PVA's unique access to VA SCI/D centers and its track record of pioneering adaptive sports and barrier-free design position it as a key player in the disability advocacy space.

What we're watching

Campaign Impact: Whether the 'ONE of ONE' campaign can effectively reach new audiences and deepen public awareness of PVA's long-standing role in the disability community.
Advocacy Influence: How PVA's advocacy efforts will shape future legislation and policies related to disability rights and accessibility.
Partnership Expansion: The pace at which PVA can expand its partnerships with leading institutions and organizations to advance its mission.