Paralyzed Veterans of America and Food City Launch July Donation Drive with Petty NASCAR Duo
Event summary
- Paralyzed Veterans of America (PVA) and Food City launch annual in-store donation drive from July 1-28, 2026.
- NASCAR legends Richard and Kyle Petty join the campaign to boost visibility and donations.
- Since 2011, Food City has raised over $4.5 million for PVA's mission supporting disabled veterans.
- Donation options include $1, $3, or $5 at checkout, custom amounts, or rounding up order totals.
The big picture
This partnership leverages Food City's retail footprint and the Petty family's NASCAR fame to support PVA's mission. The campaign highlights the growing trend of corporate-retailer collaborations in philanthropy, particularly around veteran causes. With over $4.5 million raised since 2011, the initiative demonstrates sustained community engagement and the power of localized fundraising efforts.
What we're watching
- Donation Momentum
- Whether the Petty duo's involvement will drive higher participation and donations compared to previous years.
- Campaign Impact
- How the raised funds will be allocated across PVA's programs for disabled veterans.
- Partnership Expansion
- The potential for this model to be replicated with other retailers or celebrity endorsers.
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