Papa Johns Tests High-Protein Pizza Crust in Limited Atlanta Release

Event summary

  • Papa Johns is testing a Protein Crust Pizza with up to 55g of protein in a limited one-day release on January 21, 2026.
  • The test is exclusive to Papa Rewards members at a single Atlanta location.
  • Two options are available: The Meats (55g protein) and The Veggie (49g protein).
  • The protein-infused dough alone delivers 23g of protein.

The big picture

Papa Johns' test of a high-protein pizza crust aligns with the growing consumer demand for healthier, protein-rich fast-food options. This move reflects broader industry trends where traditional fast-food chains are adapting menus to cater to wellness-minded consumers. The limited release serves as a strategic test to gauge market interest before potential wider rollout.

What we're watching

Consumer Demand
Whether the high-protein pizza concept will resonate with wellness-focused consumers and drive future menu expansions.
Market Differentiation
How Papa Johns' protein-infused dough positions it against competitors in the health-conscious pizza segment.
Scalability
The pace at which Papa Johns could roll out the Protein Crust Pizza nationally if the test is successful.