Pacific Life and Selerix Streamline Evidence of Insurability with API Integration
Event summary
- Pacific Life’s Workforce Benefits business launched an EOI API integration with Selerix on January 28, 2026.
- The integration allows employees to complete EOI applications during enrollment and receive near real-time decisions.
- Over 95% of EOI applications are approved instantly, eliminating paramedical exams in most cases.
- Pacific Life is one of the few carriers to integrate with both Selerix’s Enrollment and EOI APIs.
The big picture
This integration reflects the broader industry shift toward digitizing employee benefits administration, reducing friction in enrollment processes. By automating EOI decisions, Pacific Life aims to enhance user experience while potentially lowering processing costs. The partnership with Selerix positions both companies as leaders in modernizing benefits management.
What we're watching
- Adoption Pace
- How quickly employers and employees will embrace this streamlined EOI process.
- Competitive Response
- Whether other insurers will accelerate their own digital benefits administration integrations.
- Operational Efficiency
- The impact of reduced administrative burden on Pacific Life’s operational costs and scalability.
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