Owlet Releases First Baby Sleep Report Based on 1.2 Million Monitored Infants
Event summary
- Owlet analyzed 900 million hours of sleep data from 1.2 million babies across 200 regions in 2025.
- Key findings include 80% of bedtime changes occurring in the first six months and night wakings dropping by half by 9 months.
- The report leverages data from Owlet’s FDA-cleared Dream Sock wearable monitor.
- Owlet360 membership offers enhanced analytics features for deeper sleep insights.
The big picture
Owlet’s Baby Sleep Report positions the company as a leader in data-driven pediatric wellness, aligning with broader trends in consumer health tech. The report underscores the strategic value of leveraging large-scale health data to inform product development and parental guidance. With over 2.5 million parents trusting Owlet’s monitoring systems, the company is well-positioned to capitalize on the growing demand for smart infant health solutions.
What we're watching
- Data Monetization
- How Owlet will leverage this data to enhance product offerings and subscription services.
- Market Expansion
- Whether Owlet can sustain growth in international markets with its data-driven approach.
- Regulatory Compliance
- The pace at which Owlet can navigate regulatory requirements for its health data analytics.