OUTFRONT Media Launches First-Ever Advertising Program at Los Angeles Union Station

Event summary

  • OUTFRONT Media launched its inaugural advertising and experiential program at Los Angeles Union Station, a landmark transportation hub with 14.8 million annual passenger movements.
  • The first campaign, with the Los Angeles Sports & Entertainment Commission (LASEC), celebrates the FIFA World Cup 2026, which will take place in Los Angeles from June 11 through July 19, 2026.
  • The program introduces high-impact interior, exterior, and full-station domination opportunities, including large format digital networks throughout the traveler journey.
  • Union Station has been designated an official Los Angeles World Cup 26 Fan Zone, streaming matches live across its digital displays.

The big picture

OUTFRONT Media's move into Los Angeles Union Station represents a strategic play to capitalize on high-traffic, high-engagement environments. The integration of advertising with experiential elements aligns with broader industry trends toward immersive, real-world marketing. The partnership with LASEC for the FIFA World Cup 2026 further underscores the potential for sports events to drive significant advertising revenue and brand visibility.

What we're watching

Advertising Impact
How the integration of advertising into a historic landmark like Union Station will affect brand engagement and consumer perception.
Event Synergy
Whether the FIFA World Cup 2026 campaign can drive sustained interest and foot traffic beyond the event period.
Market Expansion
The pace at which OUTFRONT can replicate this model in other high-traffic, iconic locations across the U.S.

Related topics

Partnership