Osmo Labs
Osmo is an olfactory technology company founded in 2022, specializing in digitizing the sense of smell through the combination of artificial intelligence (AI) and perfumery expertise. Spun out of Google Brain, the company's mission is to transform fragrance development, creation, and ingredient discovery. Osmo's headquarters and a 60,000-square-foot manufacturing facility are located in Elizabeth, New Jersey, as of May 2026.
The company's core offering is its proprietary Olfactory Intelligence platform, which leverages machine learning, chemistry, and neuroscience to enable AI systems to sense and interpret the chemical world. This technology facilitates AI-powered fragrance development, custom formulation, manufacturing, bottling, and packaging. Osmo's Studio platform allows users to design fragrances from textual descriptions, mood boards, or images, generating manufacturing-ready formulas. While primarily serving the fragrance industry, Osmo's broader vision extends to applications in human health, wellbeing, environmental monitoring, and product authentication.
Osmo is a privately held, venture-backed company led by founder and CEO Alex Wiltschko, an olfactory neuroscientist and former Google Brain researcher. In February 2026, the company secured $70 million in Series B funding, bringing its total capital raised to $130 million. Notable leadership includes Rich Whitcomb (CTO), Nate Pearson (CFO), Mike Rytokoski (CCO), and Mateusz Brzuchacz (COO), with Nobel laureate Geoffrey Hinton serving on its Scientific Advisory Board. Osmo was recognized as one of Fast Company's most innovative companies in applied AI in March 2025, positioning itself to democratize scent creation and revolutionize various industries.
Latest updates
