Midwest Financial Group Joins Osaic Network with $450M in AUA — Osaic, Inc.

Event summary

Midwest Financial Group (MFG), overseeing $450M in AUA, has joined Osaic’s advisor network after leaving Commonwealth.
MFG’s team includes five advisors and financial planners, along with specialized support staff.
The move follows Commonwealth’s parent company CFN merging with LPL, prompting MFG to seek a new long-term partner.
Osaic offers MFG access to technology, wealth management, operational, and business development resources.
MFG’s leadership cited Osaic’s vision, service commitment, and advisor community as key factors in their decision.

The big picture

Osaic’s addition of Midwest Financial Group underscores the ongoing consolidation in the wealth management space, as advisors seek stable, resource-rich platforms amid shifting alliances. The move highlights Osaic’s growth strategy of attracting mid-sized firms with integrated service models. With nearly 10,000 advisors in its network, Osaic is positioning itself as a major alternative to larger consolidators like LPL.

What we're watching

Advisor Retention: Whether Osaic can sustain the pace of advisor acquisitions amid industry consolidation.
Platform Integration: How quickly MFG integrates with Osaic’s technology and operational resources.
Competitive Response: Whether Commonwealth or LPL adjust their strategies to retain or attract similar advisors.