Osaic Expands St. Louis Footprint with O’Reilly LLC Affiliation
Event summary
- Osaic has affiliated with O’Reilly LLC, a Chesterfield, Missouri-based firm managing $250M in client assets, previously with LPL Financial.
- O’Reilly LLC joins Millenia Investments LLC, led by Stephen Serati, with Patrick O’Reilly and Carrie Wyatt transitioning to the combined firm.
- The move reunites firms with deep St. Louis roots, as Michael O’Reilly (Patrick’s father) was an early mentor to Serati.
- Osaic provides expanded technology and investment resources, including OneView reporting and tax planning software, to the combined entity.
The big picture
This deal reflects the ongoing consolidation in the wealth management space, where independent firms seek scale and technology to compete with larger platforms. Osaic’s affiliation with O’Reilly LLC underscores its strategy of leveraging regional relationships to expand its footprint, particularly in key markets like St. Louis. The $250M AUM addition is modest but aligns with Osaic’s focus on organic growth through strategic partnerships.
What we're watching
- Consolidation Momentum
- Whether Osaic can sustain this pace of regional wealth management firm acquisitions to grow its independent advisor network.
- Technology Adoption
- How effectively O’Reilly LLC integrates Osaic’s OneView and tax planning tools to enhance higher-net-worth client services.
- Succession Strategy
- The pace at which Millenia Investments absorbs O’Reilly LLC’s legacy clients while maintaining trust-based relationships.
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