Osaic Gains New Independent Firm with $232M in Client Assets
Event summary
- Financial advisors Michael Murray and Brian Fruend launched F & M Investment Partners through Osaic, overseeing $232M in client assets.
- The firm is based in the greater St. Louis area and leverages Osaic’s open-architecture platform for wealth management solutions.
- Fruend cited Osaic’s institutional-scale resources and personalized service as key factors in the partnership.
- Osaic has seen a growing list of advisors launching independent firms through its platform, including Oakfield Wealth Management Group and Sanders Wealth Management.
The big picture
Osaic continues to attract independent advisors seeking a blend of institutional support and operational flexibility. This trend reflects broader industry shifts toward advisor autonomy within scalable platforms, as firms like Osaic compete with traditional broker-dealers by offering tailored solutions for wealth management professionals.
What we're watching
- Scale vs. Flexibility
- How Osaic will balance institutional resources with the personalized service demanded by independent advisors.
- Advisor Migration Trends
- The pace at which other advisors transition to Osaic’s platform, indicating its competitive positioning.
- Client Retention
- Whether F & M Investment Partners can maintain client relationships while scaling under Osaic’s framework.
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