Orange Bank Spotlights Entrepreneur Helene Godin in Women Guiding…

Event summary

Orange Bank & Trust hosted Helene Godin, founder of By the Way Bakery, on September 23, 2026, as part of its Women Guiding Women initiative.
Godin discussed entrepreneurship, marketing, and resilience, moderated by Seth Godin.
By the Way Bakery operates four retail locations, a production facility, and products in nearly 1,000 retailers nationwide.
Orange Bank & Trust has $2.7 billion in assets and focuses on commercial lending, business banking, and wealth management.

The big picture

Orange Bank’s Women Guiding Women initiative aligns with broader industry trends of financial institutions leveraging community engagement to strengthen client relationships. The event underscores the bank’s strategic focus on empowering local entrepreneurs, particularly women, in the Hudson Valley region. With $2.7 billion in assets, Orange Bank is positioning itself as a key player in fostering economic growth through targeted initiatives.

What we're watching

Community Engagement: How Orange Bank’s Women Guiding Women initiative will impact its local market presence and client acquisition.
Entrepreneurial Growth: Whether By the Way Bakery’s expansion strategy can sustain its national retail footprint.
Industry Trends: The pace at which financial institutions adopt gender-focused initiatives to attract and retain clients.