Optimizely, Inc.

Optimizely is a leading provider of digital experience platform (DXP) software as a service, empowering marketing and product teams to create, manage, and optimize digital experiences across various channels. The company's mission is to help businesses unlock their digital potential. Optimizely is headquartered in New York, NY, United States.

The company offers a comprehensive DXP that includes solutions for Web Experimentation (A/B and multivariate testing), Feature Experimentation, Content Management System (CMS), Content Marketing Platform (CMP), Customer Data Platform (CDP), and Digital Commerce. These tools enable businesses to manage content, run experiments, personalize customer journeys, and facilitate e-commerce operations. Optimizely serves a diverse clientele, including upper-midsized and large enterprises across sectors such as retail, financial services, healthcare, manufacturing, and high-tech.

Led by CEO Alex Atzberger, Optimizely has solidified its market position, achieving over $400 million in annual recurring revenue (ARR) as of May 2024, following the launch of its unified AI-powered DXP, Optimizely One. The company has received consistent industry recognition, being named a Leader in the Gartner Magic Quadrant for Content Marketing Platforms for nine consecutive years and for Personalization Engines in 2026, as well as a Leader in The Forrester Wave™: Digital Experience Platforms, Q4 2025. Optimizely's strategic focus includes leveraging AI-driven strategies, notably through its Optimizely Opal AI orchestration platform, to deliver scalable and personalized digital experiences for its more than 10,000 global customers, including 40% of Interbrand's Top 100 global brands.