Optery, Inc.

Optery is a privately held technology company founded in 2020, specializing in personal data removal services. Headquartered in the San Francisco Bay Area, California, its core mission is to empower consumers by giving them control over their personal data online. The company aims to protect individuals and organizations from the risks associated with exposed personal information.

Optery offers automated opt-out software designed for individuals, families, and businesses. Its services involve scanning hundreds of data broker and people-search websites to identify exposed personal data, such as home addresses, phone numbers, and email addresses, and then submitting opt-out requests on behalf of its users. The company provides free exposure reports with live screenshots and offers various paid plans for automated and comprehensive data removal, including an API for developers and solutions tailored for enterprise executive protection.

Led by CEO Lawrence Gentilello and CTO Chen Atlas, Optery has established itself as a recognized leader in the personal data protection market. It has been consistently named PCMag's "Editors' Choice" for personal data removal from 2022 through 2026 and received multiple 2026 Cybersecurity Excellence Awards for Attack Surface Management, Anti-Phishing, and Human Risk Management. The company is SOC 2 Type II certified and maintains a strict policy of no affiliation with data brokers, differentiating itself from competitors. Optery has also demonstrated significant growth, ranking #12 on the 2026 Inc. Regionals: Pacific list with a 763% revenue increase between 2022 and 2024, and has recently expanded its services to Canada, Australia, New Zealand, and South Africa.