Once Upon a Farm Reports 2025 Impact: WIC Expansion, Packaging Cuts, and B Corp Recertification
Event summary
- Once Upon a Farm released its 2025 Impact Report, highlighting progress in sustainability and nutrition access.
- The company expanded WIC program participation, surpassing 1.2 million meals donated through Save the Children.
- Sourced 30 million pounds of certified organic ingredients and 10 million pounds from EFI-certified orchards.
- Redesigned packaging reduced plastic use by 20% and CO2e emissions by 13% per pouch.
- Recertified as a B Corporation, reinforcing stakeholder-focused governance.
The big picture
Once Upon a Farm's 2025 Impact Report underscores the growing intersection of sustainability and nutrition in the organic food sector. The company's focus on WIC expansion, responsible sourcing, and packaging innovation aligns with broader industry trends toward equitable food systems and environmental stewardship. With recertification as a B Corporation, Once Upon a Farm reinforces its commitment to balancing purpose and profit, setting a benchmark for mission-driven brands in the space.
What we're watching
- WIC Expansion
- How Once Upon a Farm's continued WIC program participation will affect market share in organic baby food.
- Packaging Innovation
- Whether the 20% plastic reduction in packaging can be sustained as production scales.
- B Corp Governance
- The pace at which stakeholder-focused governance models influence industry-wide sustainability practices.