OMODA & JAECOO Targets Annual Million-Vehicle Sales with Global Expansion Push — OMODA & JAECOO Automobile International

Event summary

OMODA & JAECOO launched its 'From Million To Annual Million' strategy at the Chery International Business Summit on April 26, 2026.
The brand aims to achieve annual sales of one million units by 2027, up from cumulative sales exceeding one million over three years.
OMODA & JAECOO has expanded into 69 core markets with 1,364 dealer showrooms, averaging one new market every 16 days and one new store per day.
The OMODA 5 surpassed 10,000 units in sales within six months of launch, with global cumulative sales exceeding 400,000 units.

The big picture

OMODA & JAECOO's strategic shift from scale-driven to value-driven growth reflects broader industry trends toward rapid globalization and technological innovation. The brand's focus on young users and global operations aligns with the increasing demand for personalized, tech-savvy automotive solutions. With Chery Group's backing as China's top passenger vehicle exporter, OMODA & JAECOO is positioning itself to capitalize on the growing market for hybrid and intelligent vehicles.

What we're watching

Execution Risk: Whether OMODA & JAECOO can sustain its rapid market expansion and meet the ambitious annual sales target of one million units by 2027.
Market Penetration: The pace at which OMODA & JAECOO can deepen its presence in mature markets while expanding into emerging ones, aiming to cover over 108 countries by 2027.
Technology Leadership: How the brand's focus on user co-creation and core technology will drive its competitive edge in the global mobility market.