Old National Bancorp Expands Golf Sponsorships with PGA TOUR and NCAA Ambassadors
Event summary
- Old National Bancorp launched 'Team Old National' with PGA TOUR player Michael Brennan and NCAA golfer Kiara Romero as ambassadors.
- Brennan, ranked No. 49 in the World Golf Rankings, is competing in the PGA Championship (May 14-17, 2026).
- Romero, No. 1 in the World Amateur Golf Rankings, will compete in the U.S. Women's Open (June 4-7, 2026).
- Old National is the official banking partner of Hazeltine National Golf Club.
The big picture
Old National Bancorp is deepening its investment in golf sponsorships, aligning with its strategy to enhance brand visibility and community engagement. As the fifth-largest commercial bank headquartered in the Midwest, with $73 billion in assets and $39 billion in assets under management, the bank is leveraging high-profile athletes to strengthen its market presence. This move reflects a broader trend among financial institutions using sports partnerships to connect with clients and communities.
What we're watching
- Brand Engagement
- How Old National's golf sponsorships will enhance its visibility and community engagement.
- Athlete Performance
- Whether Brennan and Romero's success in upcoming tournaments will amplify Old National's brand.
- Strategic Alignment
- The pace at which Old National integrates sports marketing into its broader community initiatives.
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