Jobber Promotes Matt Kaplan to Chief Product Officer to Drive AI and Scalability
Event summary
- Jobber promoted Matt Kaplan to Chief Product Officer on February 11, 2026.
- Kaplan previously served as Senior Vice President of Product since 2024.
- He led expansions in AI, automation, and multi-product offerings at Jobber.
- Kaplan's experience includes scaling Toast to $1B ARR and its 2021 IPO.
The big picture
Jobber's promotion of Matt Kaplan underscores its commitment to becoming a product-led company in the vertical SaaS space. The move comes as home service businesses increasingly demand scalable, AI-driven solutions to meet rising customer expectations and operational complexities. Kaplan's track record at Toast highlights his ability to grow ARR and expand customer bases, suggesting Jobber aims to replicate similar success in the home services sector.
What we're watching
- AI Integration
- How Jobber will apply AI to remove manual work and personalize workflows for blue-collar businesses.
- Scalability
- Whether Kaplan can sustain the pace of product innovation to support millions of service professionals.
- Market Expansion
- The extent to which Jobber can expand its market presence and champion home service businesses across North America.