Object First Posts 183% Bookings Surge in 2025, Led by EMEA Expansion

Event summary

  • Object First reported 183% year-over-year bookings growth in 2025, its strongest year since launching in 2023.
  • EMEA region saw 515% bookings growth, outpacing Americas' 125% increase.
  • Six-figure+ deals grew 250% worldwide, with customer base expanding 193% YoY.
  • New products include Ootbi Mini for ROBO/edge environments and Honeypot for threat detection.
  • Fleet Manager beta launched for centralized appliance monitoring.

The big picture

Object First's surge reflects growing enterprise demand for ransomware-proof backup solutions, particularly among Veeam customers. The company's triple-digit growth aligns with broader cybersecurity market trends favoring immutable storage as a critical defense layer. Its expansion in EMEA—where bookings grew 515%—suggests untapped potential in regions with rising ransomware threats.

What we're watching

Geographic Expansion
Whether Object First can sustain EMEA's 515% growth pace amid regional economic variability.
Product Differentiation
How Honeypot and Fleet Manager adoption will affect competitive positioning against other immutable storage solutions.
Channel Strategy
The pace at which partner-driven sales can scale, particularly in high-growth EMEA markets.

Related topics

Expansion