Arc’teryx Adopts o9’s AI Platform to Overhaul End-to-End Planning…

Event summary

Arc’teryx has selected o9’s Digital Brain platform to advance its digital planning transformation.
The platform will unify and optimize Arc’teryx’s end-to-end planning processes, including Merchandise Financial Planning, Demand Planning, Store Allocation, and Supply Chain Planning.
o9’s AI-powered forecasting, scenario planning, and collaboration capabilities will help Arc’teryx respond quickly to changes in demand and optimize inventory.
Matt Ferrari, SVP Supply Chain at Arc’teryx, emphasized the partnership will scale precision planning as the company grows.
Chakri Gottemukkala, CEO of o9, highlighted the platform’s ability to anticipate market shifts and synchronize decisions.

The big picture

Arc’teryx’s move to adopt o9’s AI platform reflects a broader industry trend of outdoor apparel brands leveraging advanced technology to become more data-led and customer-centric. The partnership underscores the strategic importance of end-to-end planning in managing supply chain complexities and meeting consumer demand efficiently. This shift is critical as brands navigate global expansion and operational excellence in a competitive market.

What we're watching

Scalability Challenges: How o9’s platform will handle Arc’teryx’s growth across direct-to-consumer and wholesale channels globally.
AI Integration: The pace at which Arc’teryx can fully integrate AI-powered forecasting and scenario planning into its operations.
Competitive Edge: Whether Arc’teryx can sustain its innovation lead in the outdoor industry through enhanced planning capabilities.