Numerator Identifies Fastest-Growing Brands in 2025, Highlighting Protein and RTD Alcohol Trends

Event summary

  • Numerator released its 2026 rankings of fastest-growing brands, highlighting trends in protein, RTD alcohol, and private label growth.
  • Protein bars (Built Bar, Barebells) and better-for-you alternatives (Bloom Nutrition, Drizzilicious) dominated the fastest-growing brands list.
  • Dairy brands (Oikos, Fairlife, Chobani) led the fastest-growing 'big' brands category, driven by protein-focused products.
  • Aldi's private label brands showed significant growth, with four brands on the fastest-growing private label list.
  • Gen Alpha and AI user preferences influenced top brands, reflecting trends in clean eating, social media influence, and premium offerings.

The big picture

Numerator's rankings reflect broader industry trends towards health-conscious consumption, the rise of private label brands, and the influence of younger demographics and technology-savvy consumers. The data underscores the strategic importance of innovation and targeted marketing in driving brand growth. With 80 of the top 100 CPG brands as clients, Numerator's insights are critical for understanding shifts in consumer behavior and market dynamics.

What we're watching

Protein Trends
How the sustained focus on protein will affect the growth of brands like Built Bar and Oikos in 2026.
RTD Alcohol
Whether the growth in ready-to-drink alcohol brands like Surfside and Buzzballz can be maintained amid regulatory scrutiny.
Private Label
The pace at which private label brands from retailers like Aldi and Target will continue to gain market share.