Noble Investment Group

Noble Investment Group is an Atlanta, Georgia-based real estate investment manager specializing in the travel and hospitality sector. Founded in 1993, the firm's core mission is rooted in a commitment to responsible investment principles and acting as a fiduciary to institutional investors, including pension plans, endowments, and foundations.

The company primarily focuses on value-added, opportunistic, and income-generating investments in upscale select-service and extended-stay hotels across the United States. Noble operates through private equity real estate funds and employs a vertically integrated approach, encompassing in-house capabilities for investment, asset management, finance, capital markets, design, development, and client relations. The firm has invested over $6.0 billion in communities nationwide, managing a substantial portfolio within the lodging industry.

Led by Founder and CEO Mit Shah, Noble Investment Group actively expands its portfolio, particularly within the branded long-term accommodations (BLTA) segment. Recent activities include the acquisition of a 10-property upscale select-service and extended-stay hotel portfolio in April 2026, a 14-property WoodSpring Suites portfolio in January 2026, and a 35-asset Sonesta Simply Suites portfolio in December 2025. In January 2024, the firm successfully closed its Noble Hospitality Fund V with $1 billion in capital commitments, underscoring its strategic positioning to capitalize on market opportunities within the hospitality sector.