Nintendo Co., Ltd.

Nintendo Co., Ltd. is a Japanese multinational video game company headquartered in Kyoto, Japan. Founded in 1889 by Fusajiro Yamauchi as a playing card company, its mission is "to put smiles on the faces of everyone we touch", delivering accessible, joyous entertainment worldwide.

Nintendo develops, publishes, and manufactures both video games and video game consoles. Its extensive portfolio includes iconic franchises such as Mario, The Legend of Zelda, Pokémon, Donkey Kong, and Animal Crossing. The company offers a range of products and services, including its popular Nintendo Switch console, the recently launched Switch 2, and online services like Nintendo eShop and Nintendo Switch Online.

In recent news, Nintendo launched the Nintendo Switch 2 in Summer 2025, which has achieved record-breaking sales and is projected to significantly impact the gaming market. Industry analysts anticipate Nintendo could become the market leader by 2028, leveraging its strong consumer base and successful new hardware. The company's leadership includes President Shuntaro Furukawa and Executive Fellow Shigeru Miyamoto. Nintendo targets a broad, multi-generational audience, encompassing families, casual players, and core gamers, a strategy that has been key to its enduring market position.