NIKE, Inc.

NIKE, Inc. is an American multinational corporation headquartered in Beaverton, Oregon, specializing in the design, development, manufacturing, worldwide marketing, and sales of athletic and casual footwear, apparel, equipment, accessories, and services. As the world's largest supplier of athletic shoes and apparel, its mission is to "Bring Inspiration and Innovation to every athlete in the world."

The company's extensive product portfolio includes athletic footwear, apparel, and sporting goods under various brand names such as Nike Golf, Nike Pro, Nike+, Air Jordan, Nike Skateboarding, Air Max, and Air Force 1. NIKE, Inc. also owns subsidiaries like Converse. Footwear consistently represents the largest segment of its revenue, typically accounting for approximately two-thirds of total sales, with apparel contributing a significant portion as well. Products are distributed through company-owned retail stores, digital platforms, and a network of independent distributors and licensees.

As of May 2026, NIKE, Inc. is navigating a strategic repositioning under President and CEO Elliott Hill, who assumed the role in October 2024. This leadership change followed a period of declining sales and increased competition, prompting a focus on core sports categories like running and football, accelerated product innovation, and operational streamlining. The company initiated layoffs in early 2025 to enhance efficiency. While fiscal year 2025 saw a decline in revenue and net income, early fiscal year 2026 results have indicated signs of stabilization and recovery in gross margins. Nike is also recalibrating its distribution strategy, moving towards a hybrid model that balances direct-to-consumer sales with renewed emphasis on wholesale partnerships, in response to a competitive landscape featuring growing rivals such as On, Hoka, and Adidas.