Niagen Bioscience Launches High-Profile Campaign with Kelly Slater to Reframe Aging — Niagen Bioscience, Inc.

Event summary

Niagen Bioscience launched the 'Don't Get Old. Age Better.®' campaign featuring 11-time world champion surfer Kelly Slater and over 20 partners.
The campaign is backed by 25 years of NAD+ science and over 45 peer-reviewed clinical studies on Niagen.
Niagen Bioscience holds 70 proprietary patents on NR and other NAD+ precursors.
The campaign aims to reframe aging as a proactive choice supported by clinical research and high-quality NAD+ boosting products.

The big picture

Niagen Bioscience's campaign marks a strategic pivot towards consumer-facing branding, leveraging high-profile partnerships to position NAD+ boosting as a key component of proactive aging. The focus on clinical research and quality standards aligns with a broader industry trend towards evidence-based health and wellness products. With a robust patent portfolio and extensive research collaborations, Niagen Bioscience aims to solidify its leadership in the healthy aging market.

What we're watching

Market Penetration: Whether the campaign can effectively shift consumer perceptions and drive significant market share gains for Niagen products.
Scientific Validation: The pace at which additional clinical studies will be published, further substantiating the efficacy of Niagen products.
Competitive Positioning: How Niagen Bioscience will differentiate itself from competitors in the NAD+ precursor space, particularly those promoting NMN.