Nexxen Deepens Agency Partnership to Boost Campaign Efficiency
Event summary
- Nexxen expanded its partnership with Scale Marketing, a Chicago-based independent agency, on September 9, 2026.
- Scale leverages Nexxen’s unified platform and enterprise DSP to run high-stakes campaigns for major brands.
- Nexxen’s tech stack helped direct more client budgets toward working media, improving lower-funnel outcomes.
- Blake Hochberger, Partner at Scale, highlighted Nexxen’s ability to combine enterprise DSP sophistication with boutique agility.
The big picture
Nexxen’s expanded partnership with Scale Marketing underscores the growing demand for advertising technology that balances enterprise-scale capabilities with the flexibility of independent agencies. As brands increasingly prioritize measurable outcomes, platforms like Nexxen’s DSP are becoming critical in optimizing media budgets. The collaboration also highlights the strategic shift toward unified tech stacks that streamline campaign execution from strategy to activation.
What we're watching
- Agency Scalability
- How Nexxen’s unified platform will enable more independent agencies to compete with holding companies.
- Budget Allocation
- Whether Scale can sustain improved lower-funnel outcomes for clients across multiple campaigns.
- Geopolitical Risks
- The pace at which global conflicts may impact Nexxen’s business and advertising demand.