Nexxen and Acxiom Expand Partnership to Enhance Omnichannel Audience Intelligence — Nexxen International Ltd.

Event summary

Nexxen and Acxiom expanded their partnership on July 21, 2026, integrating Acxiom’s audience data into Nexxen Discovery.
The collaboration combines Acxiom’s privacy-aware consumer intelligence with Nexxen’s contextual, behavioral, and viewership signals.
The enhanced offering aims to refine audiences and extend reach across verticals and channels for advertisers.
Karim Rayes, Chief Product Officer of Nexxen, emphasized the need for dynamic audience understanding to improve full-funnel performance.

The big picture

As consumer journeys become more fragmented and signal loss accelerates, advertisers face growing pressure to maintain relevance. This partnership between Nexxen and Acxiom addresses these challenges by providing a unified view of consumer behavior across the funnel, leveraging real-time intent data for more adaptive campaigns.

What we're watching

Data Integration Impact: How the integration of Acxiom’s data into Nexxen Discovery will affect audience targeting precision and campaign performance.
Market Adoption: The pace at which advertisers adopt this enhanced omnichannel audience intelligence offering.
Competitive Response: Whether competitors will respond with similar data integration strategies to maintain market relevance.