H/L Activates Nexxen TV Home Screen PMPs via Nexxen DSP, Targeting High-Attention CTV Moments — Nexxen International Ltd.

Event summary

H/L is the first agency to programmatically activate native smart TV home screen inventory through Nexxen TV Home Screen using private marketplace (PMP) deals and Nexxen DSP.
Nexxen TV Home Screen targets viewers during the 10.5-minute window when they decide what to watch, priming them for later ad pods.
H/L previously achieved up to 14x conversion outcomes for clients through Nexxen DSP.
Nexxen is headquartered in Israel with offices in North America, Europe, and Asia-Pacific, and is traded on Nasdaq (NEXN).

The big picture

The activation of Nexxen TV Home Screen inventory through H/L underscores the growing emphasis on high-attention CTV environments as brands seek to combat fragmented viewer attention. With over 80% of U.S. adults using multiple devices while watching TV, this move reflects a strategic shift toward capturing audiences during high-engagement moments. Nexxen’s ability to link this exposure to performance across the funnel could set a new standard for CTV advertising strategies.

What we're watching

Attention Capture: How Nexxen TV Home Screen will affect ad recall and engagement in fragmented viewing environments.
Programmatic Evolution: Whether H/L’s success with Nexxen TV Home Screen will drive broader adoption among other agencies.
Performance Metrics: The pace at which Nexxen can demonstrate measurable improvements in conversion outcomes for clients using this inventory.