Nexxen Reports Mixed 2025 Results Amid Strategic Pivots — Nexxen International Ltd.

Event summary

Nexxen reported Q4 2025 revenue of $100.7M, down 10% YoY, with programmatic revenue at $94.3M, down 4% YoY.
Full-year 2025 revenue was $364.8M, flat YoY, with programmatic revenue up 5% to $340.6M.
Nexxen launched an expanded partnership with V, granting exclusive monetization rights and ACR data access.
The company introduced a programmatic Smart TV home screen ad activation solution, now integrated with V-powered devices globally.
Nexxen guided to 2026 Contribution ex-TAC and programmatic revenue growth of approximately 8% and 10% at the midpoint.

The big picture

Nexxen's mixed 2025 results reflect broader challenges in the digital advertising space, particularly around CTV revenue. The company is pivoting toward AI-resilient growth channels, leveraging strategic partnerships with V and The Trade Desk to strengthen its position in programmatic advertising. The success of these initiatives will be critical in determining Nexxen's ability to sustain growth amid industry disruption.

What we're watching

Revenue Diversification: Whether Nexxen's expansion into mobile in-app and Smart TV home screen solutions can offset declines in traditional CTV revenue.
Partnership Impact: How the deepened partnership with V and integration with The Trade Desk's Ventura Ecosystem will drive long-term CTV and data revenue growth.
Execution Risk: The pace at which Nexxen can shift sales and product resources toward its enterprise DSP and data platform while maintaining current revenue streams.