Nexxen Expands TV Home Screen Inventory with TCL and TiVo Ads Partnerships
Event summary
- Nexxen TV Home Screen now includes TCL FFALCON and TiVo Ads native Smart TV inventory for programmatic activation.
- TCL’s inventory will be available globally, with exclusive U.S. and Canada placements through Nexxen.
- TiVo Ads’ inventory will be available across North America and the United Kingdom.
- Nielsen data shows households spend up to 10.5 minutes browsing the TV home screen before selecting content.
The big picture
Nexxen’s expansion of its TV Home Screen inventory underscores the growing importance of Smart TV home screens as a high-impact advertising channel. By integrating TCL and TiVo Ads’ native placements, Nexxen is positioning itself to capture a larger share of the programmatic CTV market, particularly around major tentpole events. This move aligns with broader industry trends toward leveraging high-attention moments in the viewing journey for targeted advertising.
What we're watching
- Inventory Scale
- How the addition of TCL and TiVo Ads inventory will affect Nexxen’s programmatic advertising reach and competitiveness.
- Viewer Engagement
- Whether the high-visibility home screen placements will drive measurable improvements in ad performance metrics.
- Market Dynamics
- The pace at which other Smart TV manufacturers may follow with similar programmatic partnerships.
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