Nextdoor’s Halloween Treat Map Expands with Reese’s Sponsorship…

Event summary

Nextdoor’s annual Treat Map returns for its 14th year, now sponsored by Reese’s in the U.S.
New features include customizable pins (home, local spot) and filterable options for non-food treats, pet treats, and early-opening doors.
Reese’s Trick-or-Treatiest Street in America highlights the Top 150 streets for Halloween spirit, integrated into the Treat Map.
The map is available from October 8 through October 31 in the U.S., U.K., and Canada.
Nextdoor emphasizes no location data is collected beyond what users voluntarily share.

The big picture

Nextdoor’s Treat Map leverages seasonal community engagement to reinforce its platform’s local relevance, while Reese’s sponsorship underscores the growing trend of brands partnering with hyperlocal networks to enhance consumer experiences. The expansion of filterable and customizable features reflects broader industry shifts toward personalized digital interactions, particularly in social media and neighborhood networking.

What we're watching

User Engagement: Whether the expanded features and Reese’s sponsorship will drive higher participation and retention among Nextdoor’s 110 million verified neighbors.
Brand Synergy: How Reese’s integration into the Treat Map will impact brand visibility and consumer perception of both Nextdoor and Hershey.
Data Privacy: The pace at which Nextdoor can maintain user trust while expanding interactive features that rely on voluntary data sharing.