Off The Hook Yachts Partners with flyExclusive for Nationwide Dealer Incentive Program
Event summary
- Off The Hook YS Inc. launched a nationwide dealer incentive program on January 15, 2026, through a partnership with flyExclusive.
- The program aims to increase boat intake quantity and value by rewarding high-performing dealers with private aviation flight hours.
- Andy Simmons, Executive Vice President of Off the Hook Yachts, expects to roll out the program this quarter.
- flyExclusive operates one of the largest Citation fleets in the United States.
The big picture
Off The Hook Yachts is leveraging its vertically integrated marine platform to capture a greater share of the $10 billion pre-owned boat market in the U.S. This strategic partnership with flyExclusive aligns with broader industry trends towards performance-based incentives and premium rewards, aiming to differentiate Off The Hook's brokerage network.
What we're watching
- Dealer Engagement
- How the incentive program will affect dealer participation and transaction volume.
- Market Positioning
- Whether Off The Hook Yachts can sustain its position as America's largest buyer and seller of pre-owned boats.
- Strategic Alignment
- The pace at which the partnership with flyExclusive will enhance Off The Hook's national acquisition network.
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