Nexstar and DAZN Partner to Expand Indiana Pacers Viewership via…

Event summary

Nexstar Media Group and DAZN will simulcast 15 Indiana Pacers games on local TV and free streaming.
Games will air on Nexstar-owned stations WTTV-TV (CBS) and WXIN-TV (FOX) in Indianapolis.
Full Pacers season available on DAZN with paid subscription, including expanded coverage.
Partnership extends to additional stations in Indiana, Illinois, Ohio, and Kentucky.
First game airs October 23, 2026, against the Dallas Mavericks.

The big picture

This deal reflects the growing trend of traditional broadcasters partnering with streaming platforms to reach fragmented audiences. Nexstar's local TV reach combined with DAZN's streaming capabilities creates a hybrid distribution model that could become a template for other regional sports content. The partnership also highlights the increasing value of local sports rights in the broader media landscape.

What we're watching

Revenue Diversification: Whether Nexstar can leverage this partnership to attract more local sports content deals.
Audience Engagement: How the free streaming option impacts DAZN's paid subscriber growth.
Market Expansion: The pace at which Nexstar expands this model to other regional sports teams.