Nex Partners with SEGA to Bring Sonic the Hedgehog to Active Play Platform — Nex Team Inc.

Event summary

Nex and SEGA will launch Sonic Forces (Working Title) on Nex Playground in Q4 2026.
The collaboration celebrates the 35th anniversary of the Sonic franchise.
Sonic Forces is being developed by SEGA's HARDlight Studios, known for successful Sonic mobile titles.
Nex Playground offers a content subscription called Play Pass with over 60 active games.

The big picture

Nex's collaboration with SEGA underscores the growing trend of integrating iconic gaming franchises into active play platforms, aiming to enhance family engagement. This move aligns with Nex's strategy of expanding its content library and international reach, following its recent recognition as one of TIME100’s Most Influential Companies. The partnership also highlights SEGA's efforts to diversify the Sonic franchise beyond traditional gaming into physical activity experiences.

What we're watching

Market Expansion: Whether Nex can sustain its international expansion momentum with this high-profile collaboration.
User Engagement: How the introduction of Sonic will impact user engagement and retention on Nex Playground.
Revenue Growth: The pace at which Nex can convert this partnership into increased subscription revenues through Play Pass.