Samsung, Tropicana, Levi’s Top Newsweek’s 2027 Basketball Fan Brand Rankings
Event summary
- Newsweek released its 2027 Most Loved Brands by Basketball Fans list, recognizing 350 brands with strong fan loyalty.
- Samsung, Tropicana, Levi’s, and CeraVe earned the highest 5-star distinction among the honorees.
- The ranking was based on a survey of 12,000 basketball fans conducted between September and October 2025.
- Food and beverage brands had the broadest five-star presence in this year’s ranking.
- The complete ranking is available on Newsweek’s website.
The big picture
Newsweek’s 2027 ranking underscores the growing intersection of sports fandom and consumer brand loyalty, particularly in the food and beverage sector. The partnership with Plant-A Insights Group and MediaRadar highlights the increasing reliance on data-driven insights to measure brand affinity. This trend reflects broader industry shifts toward leveraging niche consumer passions to drive market differentiation and engagement.
What we're watching
- Brand Engagement
- How sustained basketball fan loyalty will impact long-term brand strategies for honorees like Samsung and Levi’s.
- Market Differentiation
- Whether food and beverage brands can maintain their dominant presence in future rankings.
- Consumer Trends
- The pace at which sports-related brand affinity influences purchasing decisions beyond traditional fan demographics.