Wyndham, Campbell’s, Nintendo Top Newsweek’s 2026 Trust Rankings — Newsweek Publishing LLC

Event summary

Newsweek and Statista released the 2026 edition of World’s Most Trustworthy Companies, ranking 1,000 firms across 20 countries.
The ranking is based on a survey of 65,000 participants and 200,000 company evaluations across investor, customer, and employee trust dimensions.
Wyndham Hotels & Resorts, Campbell’s, and Nintendo ranked No. 1 in their respective industries.
The final score was weighted 80% on survey results and 20% on social listening analysis of 320,000 media mentions.

The big picture

Trust is increasingly a multidimensional measure, encompassing investor, customer, and employee perspectives. This year’s ranking highlights how companies in materials, automotive, and conglomerates are leading in trust scores, reflecting broader shifts in corporate transparency and accountability. The integration of social listening data adds a real-time sentiment layer to traditional trust metrics, signaling a more dynamic approach to reputation management.

What we're watching

Trust Metrics: How the multidimensional trust framework will influence corporate governance and stakeholder engagement strategies.
Industry Leadership: Whether top-ranked companies can sustain their trust scores amid evolving consumer and investor expectations.
Market Differentiation: The pace at which trust rankings become a key differentiator in competitive industries like materials and automotive.