New Relic Taps Darktrace CRO Hein Hellemons to Drive AI-Focused Growth
Event summary
- Hein Hellemons appointed Chief Revenue Officer at New Relic, effective July 13, 2026.
- Hellemons brings 25 years of experience in global go-to-market leadership from Darktrace, AWS, Microsoft, and VMware.
- New Relic aims to leverage Hellemons' expertise to scale its AI-strengthened observability platform for enterprise customers.
- Hellemons will oversee worldwide revenue strategy, sales, commercial segments, and partner channels.
The big picture
New Relic’s appointment of Hein Hellemons as CRO underscores its push to dominate the AI-strengthened observability market. The move comes as enterprises increasingly rely on AI-driven automation to optimize technology spend and protect revenue in real-time. Hellemons’ track record at Darktrace, AWS, Microsoft, and VMware suggests New Relic is betting on his ability to scale its platform across global enterprises.
What we're watching
- AI Market Expansion
- How New Relic will position its observability platform to capitalize on the AI-driven transformation of software operations.
- Revenue Strategy Execution
- Whether Hellemons can replicate his success at Darktrace and other enterprises in scaling New Relic's global sales organization.
- Customer Retention
- The pace at which New Relic deepens enterprise customer relationships amid increasing competition in the observability space.