New Era Cap LLC

New Era Cap LLC is an American headwear company headquartered in Buffalo, New York. Founded in 1920 by Ehrhardt Koch, the company's core business revolves around the design, manufacturing, and global distribution of premium headwear and apparel. Its mission is to promote self-expression through its products and foster a diverse and inclusive workplace.

New Era is renowned for its extensive product portfolio, which includes iconic cap styles such as the 59FIFTY, 9FIFTY, and 39THIRTY, alongside a growing range of apparel and accessories. The company holds exclusive licensing agreements with major sports leagues, serving as the official cap supplier for Major League Baseball (MLB) since 1993, the National Football League (NFL), National Basketball Association (NBA), Women's National Basketball Association (WNBA), NBA G League, and the National Hockey League (NHL) since July 2024. Its market segments span both dedicated sports fans and fashion-conscious consumers globally.

Chris Koch serves as the CEO of New Era Cap. In April 2026, the company announced key leadership appointments, including Bruce Popko as President and Lorenz Gan as Chief Operating Officer. New Era has been actively expanding its business, acquiring '47, a Massachusetts-based headwear company, in August 2024, and entering the sports apparel business as the United Football League's Official Jersey & Headwear Partner in February 2026. The company recently celebrated the New York Knicks' 2026 NBA Championship with a commemorative collection in June 2026. New Era remains privately held, though it has explored the possibility of an initial public offering. As of April 2026, New Era reported achieving $2 billion in annual revenue within the last year, positioning itself as a global leader in sports and lifestyle headwear.