Netflix, Inc.

Netflix, Inc. is a global streaming and entertainment company that provides on-demand access to a vast library of movies, TV shows, documentaries, and original productions through a subscription-based model. Evolving from its origins as a DVD rental service, the company has transformed into a leading digital platform. Its core mission is "to entertain the world," a goal it pursues from its headquarters in Los Gatos, California.

The company's offerings include a wide variety of TV series, films, games, and live programming across numerous genres and languages. Netflix delivers content directly to viewers through its digital platform, which combines original content creation with the acquisition of licenses for third-party programming. It targets a broad global audience across more than 190 countries, segmenting its market geographically, demographically, behaviorally, and psychographically to tailor content, pricing, and promotion. While its core audience spans adults aged 18 to 39, Netflix has expanded its reach to include families, Gen X, and Baby Boomers, particularly with the introduction of ad-supported plans.

As of early 2023, Netflix is led by co-CEOs Ted Sarandos and Greg Peters, with co-founder Reed Hastings serving as Executive Chairman. The company continues to solidify its market position as a premium provider of diverse and personalized content, accessible anytime, anywhere. A key strategic initiative involves scaling its ad-supported plan, which had reached over 250 million monthly active viewers by May 2026, with approximately 60% of new sign-ups opting for this tier. Netflix is also developing its proprietary advertising technology. Recent content additions in September 2026 include new seasons of popular series like "The Gentlemen" and "Monster: The Lizzie Borden Story," alongside live events such as an NFL game.