NP Digital’s 10th Annual Summit Focuses on AI, Search Shifts, and Measurement in 2030 Marketing
Event summary
- NP Digital’s 10th annual virtual summit, 'Marketing 2030,' runs September 30–October 2, 2026.
- First two days are free; third day requires $197 All-Access Pass for advanced sessions.
- Speakers include marketing leaders from Mastercard, Google, and Club Med.
- Summit addresses AI, shifting search behavior, and new measurement approaches.
- Ultimate Bundle includes post-summit masterclasses and archives of past nine summits.
The big picture
NP Digital’s summit reflects the accelerating pace of change in digital marketing, where traditional strategies are becoming obsolete. The event underscores the need for practical, actionable insights as brands navigate AI advancements, evolving search dynamics, and the demand for more sophisticated measurement tools. The inclusion of major players like Mastercard and Google highlights the growing importance of collaborative knowledge-sharing in an increasingly fragmented marketing landscape.
What we're watching
- AI Integration
- How AI-driven strategies will reshape marketing practices by 2030.
- Search Evolution
- Whether shifting search behaviors will force brands to reallocate budgets.
- Measurement Standards
- The pace at which new measurement approaches gain industry-wide adoption.